The world of digital marketing is going to change drastically in the post-COVID-19 era. Businesses can no longer stick to their traditional marketing methods.
With this in mind, businesses are on the hunt for innovative digital marketing trends to leverage their marketing strategies.
As per reports, 56% of British people expect to do more online shopping this year than in previous ones.
In today’s world, people change their preferences in a fraction of seconds. If you’re unable to adopt these changes quickly, then you’ll be sidelined by your competitors.
So, without further ado, let’s have a look at the top 15 marketing trends to follow in the post-COVID-19 era:
#1. Artificial Intelligence
Artificial Intelligence (or AI) is the heart and soul of the global business world. It is already taking over the jobs of many people because of its efficiency and performance.
So, how will artificial intelligence help you with digital marketing strategy?
The image below shows how AI plays role in the consumer lifecycle:
Source: Dave Chaffey
AI analyzes consumer behavior and patterns based on the data it retrieves from social media platforms and websites.
AI also helps businesses understand how consumers search for products or services. It is one of the top digital marketing trends to implement in your industry.
You can see the implementation of AI in several areas, such as product recommendation, email customization, and e-commerce transactions.
Starbucks using predictive analysis to serve personalized recommendations is one of the best examples of Artificial intelligence. They use their App to analyze customer preferences and provide recommendations accordingly.
#2. Voice Search
Voice search is one of the best digital marketing trends to implement and gain brand exposure.
In the post-COVID-19 era, many consumers will be switching from offline to online shopping.
This is where voice search for conversions takes center stage.
How will this digital marketing trend convert into sales?
When consumers use voice search to search for products, businesses will capture valuable leads and convert this into sales.
This image shows how voice search for conversions is becoming widely popular.
Image Source: SE Ranking
One such example of voice search for conversions is Jetson.ai. This software works with devices like Amazon Alexa and Google Dot to help people shop from websites using voice search.
By simply uploading your product catalog into Jetson.ai, you can reach out to new customers.
Chatbots are an important asset to digital marketing. With the use of instant messaging, chatbots make it possible to chat with customers round the clock.
Customers prefer communicating with chatbots as it recalls their purchase history. Most importantly, chatbots never lose their cool.
Here are some of the benefits of implementing chatbots to your business post-COVID-19:
Image Source: Graffersid
According to Juniper Research, this digital marketing trend will help businesses save over eight billion dollars per annum in the post-COVID-19 era.
Many businesses have unique selling propositions, such as cost structure and advanced technology.
However, in the post-COVID-19 era, branding is one of the significant ways your business will prosper.
Kylie Jenner is the best example of branding. With her company, Kylie Cosmetics, she has monetized the cosmetics company.
The same can be seen in other companies like Nike and Zomato. This digital marketing trend will revolutionize your business.
Here are a few other benefits of branding:
Image Source: The Balance Small Business
#5 Social Messaging Applications
According to WSJ, the Facebook messenger has over 2.5 billion users worldwide, and WhatsApp has over 2 billion users worldwide.
It can be seen that these messaging apps are platforms that consumers use frequently.
It makes sense to market your products using these apps, does it not? Marketing via social media apps helps you cultivate contacts and regain potential customers.
Micro-moments are the new battleground for businesses. Businesses can revolutionize their marketing strategy using micro-moments.
Customers have different intentions to do, to learn, to go, or to buy. These four micro-moments help customers make instant decisions.
In the post-COVID-19 era, the customer journey will be more dynamic and unpredictable. That’s why businesses need to focus on keywords to optimize their sales.
Image Source: Digital Agent
#7 Social Media Short Videos
YouTube also introduced its new feature- shorts where users can create and upload a short 18-second video.
Sephora is a brand using short videos prominently. They are continually promoting some great offers and launching new products in short videos on their Instagram stories.
This marketing trend helps brands stay in touch with their customers and increases brand awareness and sales.
#8. Browser Push Notifications
A wide range of online stores is increasing using browser push notifications, putting a dent in the potency of email marketing by 50%.
Adolescents prefer modern means of communication with more engaging brands.
In the post-COVID-19 era, an increasing number of brands will be seen switching to push notifications as they are more sophisticated and personalized.
Image Source: Twitch Time
#9. Social Commerce
With social media and e-commerce increasing, marketers are looking to combine the two for better user experience and results.
Social commerce, as a digital marketing strategy, has more significant benefits as users do not have to switch between apps to make their purchases.
We have seen many businesses prosper on Instagram. One such brand is Zara. They offer a wide range of discounts to customers who can shop directly from their Instagram page.
Image Source: Instagram
#10. Personalized Content Marketing
COVID-19 has made a lot of people switch from offline to online shopping. This has made personalized content marketing one of the best digital marketing strategies.
Amazon is an excellent example of personalized content marketing. For instance, when a customer re-visits their website, the app shows them products similar to their latest search pattern.
Image Source: Rejoiner
#11. Augmented Reality
Augmented Reality (or AR) is said to overtake Virtual Reality in the digital market world shortly. Augmented reality (AR) allows brands to give their customers unique experiences on their mobile devices.
One of the best examples of this is the IKEA place app. It allows users to take a picture of their room and try out the furniture by virtually placing it in the room.
This app has done wonders with the use of augmented reality!
Image Source: IKEA
Not only global businesses, but local businesses also have to follow marketing trends in the post-COVID-19 era.
And to do so, local businesses have to use geo-fencing in their digital marketing strategies. Basically, geo-fencing allows you to target customers based on their location.
For example, when a customer enters a particular area, he will receive a push notification from a restaurant providing offers.
#13. Marketing automation
Automation in marketing is necessary in today’s world to provide better service and response to the customer.
With the help of marketing automation, businesses can now plan and coordinate their marketing campaigns with ease.
In the post-COVID-19 era, many businesses will use marketing automation as a digital marketing strategy in their sales and follow-up processes.
Ted Baker frequently uses marketing automation to stay ahead of the curve.
By downloading their free shopping app, whenever a shopper is within 50 meters of the store, a Bluetooth enabled mannequin sends them to push notifications.
Marketing automation offers many more benefits:
Image Source: Twitch Time
#14. Position Zero In SERP
Search Engine Optimization is one of the effective strategies in digital marketing. With the help of SEO, you can rank your content in the featured snippets.
Featured snippets are the one that appears above the search (SERP), known as “Position zero” is a boon to the digital world.
Here is an example of position zero:
During the COVID-19 era, individuals are becoming lazy and want solutions to their queries without having to enter websites.
Another reason is when you search for a specific query, you get the immediate solutions in the featured snippets, ultimately saving your time.
#15. Website Security
Before visiting any website, customers first look for privacy and security. Without proper security, Google will mark your site as unsafe, and you’ll gradually see a decline in your search engine rankings.
Google is striving to remove any unsafe content from websites.
In the post-COVID-19 era, businesses should have a secure hosting service and an SSL certificate installed on the website to avoid customers from bouncing back.
Change is an integral part of the digital world. Embrace these technologies and gain an edge over your competitors.
In this definitive guide, we have discussed the top 15 digital marketing trends that you should not overlook at any cost!
If you know any other digital marketing trends to follow in the post-COVID-19 era, tell us in the comment section below.