Content Marketing Case Study: How We Ranked Salespanel in Top 10 SERP Results

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The most important thing for any SaaS platform is to be visible to its target audience. For Salespanel, that meant ranking on the first page of Google for the most important money keywords and business terms that their potential customers were searching for.

They wanted to compete with and outrank the likes of Salesforce, SAP Software & Solutions, Zendesk, and Zoho, some of the biggest players in their industry.

We helped them do just that. From ranking Salespanel for the top 14 money keywords to helping them generate 5 times the organic traffic, we increased their online visibility and helped them bring in new business.

In this case study, we’ll show you how we did it and how you can use the same techniques to improve your own search engine rankings, organic traffic, and, thereby, your overall ROI.

Keep reading to get a detailed look at our content marketing strategy for Salespanel and the results it delivered.

About the Client: Salespanel

Salespanel is a powerful B2B marketing platform that provides sales intelligence, enables advanced prospecting, and helps close more deals. It offers a suite of tools to help sales and marketing teams work together more effectively, including CRM integration, lead capture forms, automatic lead enrichment, and more.

Based in Pune, India, the company primarily caters to B2B businesses, enterprises, and technology companies. It helps them convert leads into customers and boost their sales pipeline using data-driven insights.

Content Marketing Case Study: The Challenges

The client has a good presence in the domestic market but they wanted to increase their online visibility and expand their reach to a global audience. They were looking for a comprehensive content marketing solution that would help them build a solid brand reputation and drive organic traffic from their target markets.

The best way to achieve these business goals and objectives was to plan and implement an effective, SEO-led content strategy and build a qualitative backlink profile. However, they weren’t able to achieve the desired results in-house.

Some of the specific challenges that they were facing were:

  • The client was not ranking on the first page of Google for any of their target keywords.
  • They were not getting enough traffic or leads from their website.
  • The DR (Domain Rating) of their website was quite low, resulting in low organic visibility.
  • They lacked a solid backlink profile, which was adversely affecting their SEO rankings.

Therefore, the client decided to outsource their content marketing to an experienced agency that could help them achieve their desired business results. They approached us at Marveta with the hope that we would be able to help them improve their SEO rankings, organic traffic, and ROI.

Content Marketing Case Study: How Did We Help Them?

Given the specific challenges and objectives, we planned and executed an extensive content marketing strategy for Salespanel. Our goal was to help them rank on the first page of Google for their target keywords, increase their organic traffic, and generate more leads from their website.

Here’s a detailed look at our strategy for Salespanel and the results it delivered:

1. A Thorough SEO and Content Audit

The first step in our strategy was to conduct in-depth research and analyze their website’s SEO health and content quality. This helped us identify the issues that were affecting their website’s performance and prevented them from ranking higher on Google.

Some of the key areas that we audited were:

  • On-page SEO
  • Keyword research
  • Technical SEO
  • Content quality and relevance
  • Content gaps

Based on our findings, we prepared a detailed report for the client that listed all the areas that needed improvement and how we can help improve them. This included sharing a cumulative plan for SEO, content marketing, and link building for Salespanel.

2. Tactical SEO Approach

Ranking for their targeted B2B money keywords was a tough job due to high competition. We decided to focus on long-tail keywords and created high-quality long-form content that could rank for all the related keywords.

3. SEO-Driven Content Marketing

We specialize in creating long-form, highly-optimized content that is in line with Google’s E-A-T format and we did the same for Salespanel. All of the content pieces that we created were tactfully structured to answer multiple related queries, which helped them rank for a wide range of keywords.

The valuable, long-form content also helped increase their authoritativeness and matched the search intent of their target audience.

4. Qualitative Link Building

We decided to aid their content marketing efforts with relevant, high-quality backlinks from our own network of sites through guest posting and other methods. This helped them boost their website’s Domain Rating and get closer to their goal of ranking on the first page of Google for their target keywords.

Along with helping them rank on Google, these naturally-fit links also brought them valuable referral traffic, which again helped build trust and authority in their niche.

Content Marketing Case Study: The Results We Achieved for Salespanel

Along with increasing Salespanel’s authority and organic visibility, our content marketing strategy also helped them achieve their desired business results.

Some of the key results that we were able to deliver for Salespanel were:

A Drastic Improvement in Their SEO Rankings

We helped the client rank in the top 10 organic search results for 14 B2B money keywords using our SEO-driven content marketing and link building tactics.

salespanel content marketing case study

2X High-Quality Backlinks

We created a lot of high-quality, long-form content pieces, which helped Salespanel acquire 2X backlinks and thereby, significantly improve its Domain Rating (DR) and referral traffic.

salespanel high quality backlinks

Here’s an overview of the growth of Salespanel’s DR in the last 2 years:

salespanel domain rating

5X Growth in Organic Website Traffic

Our content marketing services, powered by our SEO expertise and a wide network of reputable sites for link building, helped Salespanel increase its organic website traffic by 5X within just a year.

salespanel oganic traffic

Improved ROI

Thanks to the improved SEO rankings, organic traffic, and lead generation, Salespanel was able to see a drastic improvement in its ROI. We delivered them a whopping return of 1200% on their marketing investment with Marveta.

Want to Achieve Similar Results for Your Business?

Content is still the most important ranking factor for Google. Creating high-quality, relevant, and valuable content can help you attract organic traffic, improve your SEO, and increase leads and sales.

If you’re looking for a reliable and experienced content marketing agency to help you achieve your desired business results, we can help. With our holistic approach to SEO and content marketing, you’ll be able to get great returns on your marketing investment.

Feel free to contact us today to learn more about our content marketing services and how we can help you achieve your desired business goals.

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