Link Building Case Study: How We Increased Social Status’ Organic Traffic by 5X
Organic traffic can be a challenge to increase. It takes time, effort, and a lot of patience before you start seeing results from your SEO efforts. But when it starts coming in, it can be worth its weight in gold – especially if you’re running a business that depends on organic traffic for its livelihood.
Just ask the team at Social Status, a social media analytics platform. Its team came to us looking for help with its brand awareness and organic traffic goals, and we were more than happy to oblige.
Within a few months, we had helped them increase their organic traffic by 5X, thanks to our tried-and-true digital PR and link-building tactics. To find out how we did it, read on.
In this link-building case study, we’ll tell you about:
- The client and their brand awareness and organic traffic goals
- The content and link-building strategy we used to help the client meet those goals
- The results we delivered in terms of backlinks, search rankings, traffic, and reputation
Let’s get started.
The Client: Social Status
Social Status is an industry-leading social media analytics platform that provides marketers and advertisers with insights and data-driven recommendations to help them optimize their social media strategies.
The company has a significant global presence with offices in Silicon Valley, Brisbane HQ, Manila, and Wollongong.
Link Building Case Study: The Challenge
The client came to us with two primary objectives: establishing its presence online and growing organic traffic to its website.
They basically wanted to raise awareness of their social media analytics platform and position themselves as the best-consolidated solution for freelancers, brands, agencies, enterprises, and anyone who wants to up their social media game.
They also wanted to increase their organic traffic so that they could get more leads and sales from their website.
However, the client was finding it challenging to build a steady flow of organic traffic as they had a poor domain rating and were not able to rank at the top of the search results for their desired keywords.
That’s when the client realized they needed to hire an expert, and they reached out to us at Marveta.
Link Building Case Study: How Did We Help Social Status?
We understood the client’s purpose for getting exposure for their social media analytics and reporting platform. Other than working on increasing its organic website traffic and brand awareness, we also suggested focusing on enhancing its overall brand reputation. And, the client agreed.
We came up with the best-fit strategy to meet all of these requirements using our specialized digital PR and link building services. Here’s how we did it:
Link Building Tactics
We worked on building links from high-authority websites to help the client improve its website domain rating, search engine rankings, and organic traffic. For this, we focused on using the following tactics:
- Create share-worthy content: We generated engaging and informative blog posts, infographics, and other types of content that would be valuable for the client’s audience.
- Build naturally-fit backlinks from relevant websites: We added backlinks to Social Status posts and pages from relevant pieces of content on other high-authority websites. We also ensured that the anchor text fits naturally in that content. This helped them get more referral traffic as well.
Encourage brand mentions: We identified and contacted websites that had already mentioned Social Status but hadn’t added a link to their website. We then asked them to add a link, which helped the client get valuable backlinks as well as brand mentions.
Digital PR Tactics
We also focused on getting the client’s brand featured in some of the industry’s leading publications, such as Sprout Social, Hootsuite, and SocialPilot. For this, we:
- Created listicles on the best social media tools and featured Social Status in the list. We got the article published on high-authority, niche websites related to social media and marketing.
- Found existing articles and requested the author to add a brand mention of Social Status. We wrote a short description of the tool to fit the existing content.
Here’s an example of acquiring a linked brand mention of Social Status from a post on SocialPilot:
With linked mentions, we helped the client improve its website authority and organic traffic. Plus, it also served the purpose of building and enhancing the client’s reputation in the industry.
The credit for this goes to our (Marveta’s) strong ties with many reputable online business and marketing publications.
Link Building Case Study: The Results of Our Strategy
Thanks to our digital PR and link-building efforts, we were able to help the client:
Get 5X Growth in Organic Traffic
We helped the client increase their organic traffic by 5 times within 8 months, starting from Oct 2021 to June 2022. Here’s a graph that shows their organic traffic growth:
As you can see, the client’s organic traffic took a significant jump in November 2021 and continued to grow steadily until June 2022. By the time we wrapped up our link building and digital PR campaigns, the client’s website was attracting an average traffic flow of over 3,000 visitors per month.
That’s a whopping increase of 400% in their organic traffic!
Double Their Backlink Portfolio with 4500+ High-Quality Links
Quality backlinks are like a vote of confidence for your website. The more backlinks you have from high-authority websites, the better it is for your website’s search engine rankings and organic traffic.
We helped the client increase their backlink portfolio by 2 times and got them over 4,500 high-quality backlinks from some of the industry’s leading websites on best-fit anchor text.
Here’s a quick glimpse of the client’s backlink profile growth from Aug 2021 to June 2022:
As you can see in the graph above, the client’s backlink portfolio saw a sharp increase in November 2021 and continued to grow until June 2022.
By the end of our link-building campaign, the DR (Domain Rating) of the client’s website also rose to 61.
In other words, we helped the client improve the overall authority of their website, which translated into better search engine rankings for targeted keywords and more organic traffic.
With the 5X growth in organic traffic and the significant increase in their website’s authority, the client also enjoyed other benefits. These include:
- Enhanced online visibility and brand awareness
- Improved website engagement metrics, such as lower bounce rate and higher pages per session
- Better ROI from their content marketing strategy
- New customers and leads from their website
- Growth in business revenue
Link Building Case Study: Hear From the Client
Here’s what the client has to say about our link-building campaign:
“Yash is a trustworthy and hard-working link builder who I’ve been working with on a continual basis. He is always very responsive and finds high-quality link opportunities that match our specific brief. I always enjoy working with Yash and can highly recommend his services to any company.”
– Tim Hill, Co-Founder of Social Status
What Matters to You?
Link building is an integral part of SEO and should be a part of every digital marketing strategy. If you’re looking to improve your website’s organic traffic and search engine rankings, you should get in touch with us.
Our team of SEO and brand-building experts can help you devise and execute a personalized link-building and digital PR strategy that can help you achieve your desired results.
Let’s talk soon! Meanwhile, don’t forget to check out our digital PR services.
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