Online PR Case Study: How We Boosted a Client’s Online Presence
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SEO works great for improving the visibility of a website so that it can attract more visitors, ultimately resulting in increased revenue.
And that’s something we’ve been able to help our clients with time and time again.
We recently helped a B2B marketing firm rank for top money-making keywords on page 1 of Google and compete with the likes of Gartner, HubSpot, and Salesforce. It resulted in delivering an ROI of 3000%!
How did we do it?
We’ll show you exactly how we achieved these results for our client in this case study, including details about:
- The client's business and marketing goals
- Content optimization approach
- SEO-driven content marketing
- Link building strategy
By the end of this post, you’ll know how to rank your site on page one of Google for money keywords, too.
About the Client
UnboundB2B is a B2B lead generation company based in San Francisco, California. It provides end-to-end sales services for enterprises and technology companies from database management to appointment setting through targeted account-based marketing (ABM) programs.
The Challenges They Had
UnboundB2B is a reputable company with decent visibility but they were not getting the ROI they desired from their existing marketing efforts.
The client approached us with the goal of ranking their website on page one of Google for money-making keywords.
So, we decided to focus on service keywords for this particular client, as they are generally more competitive and have a higher conversion rate than other types of keywords.
How Did We Help?
In this section of our UnboundB2B SEO case study, we’ll go over the three main areas we focused on to help them rank on page one of Google: content optimization, SEO-driven content marketing, and link building.
Content Optimization Approach
The first step in our process was to conduct a thorough audit of the client’s website to see what was working well and what needed to be improved.
We found that some of the existing content on the site was fairly thin and didn’t include enough of the target keywords. So, we decided to shortlist the articles that needed work and optimized them with:
- Keyword-rich meta description
- Relevant alt tags for images
- Fresh, relevant, and high-quality graphics
- Improved readability score
- Compelling CTA addition
- Up-to-date statistics cited from reputable sources
We also focused on creating new, keyword-rich content that would help the site rank higher in search results for sales-related keywords.
In addition to that, we also made sure that all the existing blog posts and articles were properly interlinked to improve the website’s internal linking structure.
SEO-Driven Content Marketing
Content marketing is a crucial part of SEO and one that can’t be ignored if you want your site to rank on page one of Google.
Leveraging our expertise in Google’s E-A-T ranking framework, we worked with UnboundB2B to create high-quality long-form content and other blog posts on specific, targeted money keywords. All of the content was optimized to rank and convert.
Here’s an example of one such targeted piece of content on “account-based marketing,” which is also their primary service:
The post covers everything from what ABM is to the benefits of ABM programs and how they can be implemented. It also includes relevant statistics and data to back up the claims made in the article.
In addition to creating and updating content, we also helped the client ensure that their content reaches more people.
For example, for the post discussed above, we collaborated with other reputable domains like HubSpot and ActiveCampaign to drive referral traffic and build backlinks, increasing its trustworthiness (in the eyes of Google).
Link Building Strategy
Link building is another key ranking factor for SEO and one that we paid close attention to. You’ll find out how, in this section of our case study.
The client wanted us to leave no stones unturned in the pursuit of their business objectives. So, we made sure to source high-quality backlinks from relevant pieces of content from reputable sources that were a natural fit for the subject matter.
This helped the client rank for service keywords like “content syndication,” which is another important revenue-generating service that UnboundB2B offers.
To get this post ranking on the #9th position in Google search results, we sourced backlinks from industry leaders like the Content Marketing Institute (CMI). You can check it out here.
Also, we used keyword-rich anchor text for the backlink to make it more authoritative.
Other than building backlinks to their blog posts, we also focused on getting UnboundB2B brand mentions from different sources, including listicles like this one:
And, it worked!
The Results
Thanks to our efforts, UnboundB2B was able to achieve their desired results and rank on page one of Google for a number of service keywords, including “account-based marketing,” “B2B sales leads,” and “B2B appointment setting services.”
We managed to help the client rank in the top 10 search results for nine money-making keywords related to B2B marketing.
Within just a few months of us working with the client, they were also getting high-quality traffic from other targeted keywords that were relevant to their business.
This resulted in an overall 3X growth in their organic traffic.
While we sourced a lot of backlinks from high-authority websites for UnboundB2B, a lot of recently-published content pieces got cited naturally because they included in-depth information on the subject matter.
Together, this helped double the number of backlinks to their website.
The end result was that the client’s website began to generate a significant amount of organic traffic and leads.
And the best part?
The client’s domain achieved a ranking of #673 in the Ahrefs Global Domain Ranking.
That’s not all…
The primary goal of our SEO and content marketing campaign was to help the client maximize their return on marketing investment.
Our strategy to create high-quality content that converts and strengthens their branding resulted in an overall 3000% ROI for the B2B company.
The client is now able to take their business to the next level with a much higher online visibility. We are proud to have contributed to the client’s success and we will continue working with them to maintain their high-ranking position.
Want to Achieve SEO Results Similar to This Case Study?
If you are looking to optimize your website and content for the search results pages and rank higher for relevant, targeted keywords and phrases, this case study is definitely for you.
It will show you the different SEO techniques you can use to attract more traffic and leads to your business website, which will thereby help you improve sales and revenue.
Not sure how to adjust your SEO and content marketing strategy? You can trust our expertise in ranking websites on the first page of Google search results and generating qualified leads.
Talk to our experts today to learn how to achieve similar results with minimum investment. We’ll be happy to do it for you.
Thanks for reading. 🙂
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