Link building is not a one-man’s job. It requires patience, dedication, accuracy, and speed to ensure that your competitors don’t outrank your website on the search engine results pages.
Acquiring high-quality backlinks manually can be difficult. Therefore, you need the right link building tools in your SEO kit to identify the best backlink opportunities and capitalize on them.
This guide covers the top 10 link building tools to upgrade your SEO game in 2025 and maximize your traffic and authority.
So, are you ready? Let us walk you through what each tool has to offer.
1. Ahrefs
Undoubtedly, Ahrefs is the go-to tool in every SEO professional’s tool kit. Yes, you can build backlinks without this, but you would probably miss the opportunity to explore the vast possibilities.
Followed by Google, Ahref crawlers are the second most active web page crawlers. This makes Ahrefs the ideal link-builder tool. According to our study, around 55% of participants cited Ahrefs as one of their favorite link building tools, followed by Semrush.
This tool gives you internal linking suggestions. It also provides data about the increase or decline in your number of backlinks and referring domains over time. You can use these insights to optimize your link building strategy accordingly.
Along with backlinks tracking, Ahrefs offers a useful feature called Content Explorer. It helps you find the best-performing content in your niche and identify high-quality link building prospects.
Advantages
- Gives a transparent view of a website’s backlink profile
- Helps you identify link prospects from a competitor’s website
- Identifies anchor texts used by linking websites
- Inspects broken links proactively
Limitations
- Backlink outreach is not available
Starting price: $129 per month
2. Semrush
The Semrush link building tool is one of the most powerful and effective link building tools for SEO experts.
It helps you analyze your backlink profile, including your total number of backlinks, types of backlinks, and referring domains. You can also see your recently lost backlinks and claim them back.
It also helps you see the links of your competitors and conduct a backlink gap analysis to find new link building opportunities for your site. For example, if you’re an AC and heater company, you can build links to your site from the following prospects (URLs):
Advantages
- Capability to identify bulk link prospects using keyword and competitor data
- Backlink profile tracking to identify lost and found links
- Outreach module to send personalized messages to prospects
- Access to contact information of website owners
Limitations
- Complete Semrush sign-up required to access its link building tool
Starting price: $139.95 per month [7-day free trial]
3. Moz Link Explorer
The list of SEO link building tools would be incomplete without mentioning Moz, one of the pioneers in link building services. Followed by Semrush and Ahrefs, Moz is also a versatile SEO tool powered with impeccable link building capabilities.
Its Link Explorer tool allows you to track the domain authority (DA) and page authority (PA) of any website in real time. It helps analyze the impact of backlinks on these metrics and eases the effort of sharing the data with stakeholders and clients.
It also provides an overview of dead backlinks and compares your links with those of your competitors.
Advantages
- Provides detailed link statistics for any website, including the linking domains, top anchor texts, and top pages on the site
- Gives intel on links lost and found
- Provides link building opportunities from competitors
Limitations
- No capability for blogger outreach
Starting price: Free to use for up to 10 searches per month. Paid plans start from $99/month for backlink analysis. It offers a 30-day free trial.
4. Linkody
Linkody helps you track and monitor a website’s link profile. It provides detailed metrics to identify link building opportunities. You get updates about all new links, found and broken.
The strength of this tool lies in its capability to provide a detailed analysis of your link profile. Using this tool, you can get an overview of the domains linked, domain authority, anchor text, and link spam score.
It also provides intelligence about the links your competitors are leveraging but you are not. The tool also tracks metrics like Trust Flow, Citation Flow, Alexa Score, and MozRank.
Advantages
- Provides a detailed analysis of your link profile
- Helps you take action against harmful links
- Monitors lost and found links
Limitations
- Lack of outreach capability
- Limited feature for identifying new link opportunities
Starting price: $14.90 per month for up to 2 domains and 500 monitored links [A 30-day free trial]
5. BuzzStream
BuzzStream is a link building tool that lets you create and manage a link outreach campaign effortlessly. From prospecting to blogger outreach, the tool does it all to make the process effective and simplified.
This is a game-changer tool for all media professionals and marketers. Its Digital PR feature enables you to create a robust list of journalists and bloggers to acquire links.
It’s not a traditional link building tool, yet it is helpful for brands who want to connect with journalists and bloggers to build high-quality backlinks.
It provides a detailed contact database for finding relevant link building opportunities, displays link prospect data that you can integrate with SEO metrics, and provides customizable outreach templates.
Advantages
- Robust contact management features to manage link prospects
- Premium quality email templates to conduct effective outreach campaigns
Limitations
- Limited capabilities for finding links
- Monitoring and tracking for link profiles not provided
Starting price: $24 per month for 1 user and 1,000 links monitoring
6. Respona
Respona is a powerful tool designed for PR and link building campaigns. It helps marketers and agencies automate outreach campaigns through its plug-and-play templates for link insertion, content syndication, guest posting, and unlinked mentions.
You can use Google Search, find new link building opportunities via SEO tools (Semrush, Ahrefs, and Moz), or import your own CSV list of contacts.
You can also use Respona to do podcast outreach and get interviewed by top hosts in your niche. Most of them offer a backlink to your site within their episode show notes content.
Advantages
- Provides templates for various types of link building outreach campaigns
- Find the right contacts based on LinkedIn job title
- Helps you personalize emails with an AI assistant
Limitations
- Learning curve for new users to set up automated outreach campaigns
Starting price: $198/month for 10,000 data credits [14-day free trial]
7. Ubersuggest’s Backlink Checker
Ubersuggest offers a free Backlink Checker that makes the process of link building easy and effective. It helps you analyze the backlink profile of any website. You can also keep an eye on your competitors’ link building strategy and identify missing link opportunities for your website.
The biggest strength of Ubersuggest’s Backlink Checker lies in its in-depth backlink overview report. This report gives you a transparent view of any domain’s link profile. By searching for a domain, you can view the total number of backlinks, the DA of the website, and the referring domains.
The report also shows a detailed chart of new and lost links. This can help you strategize your link building campaigns with deeper insights and see better results.
Advantages
- An easy way to review backlinks of any website
- A fast approach to identifying competitor’s top links
Limitations
- Limited filters when searching through links
- Doesn’t provide outreach features and templates
Starting price: Free for up to 3 domain searches a day. Paid plans start at $12/month for 2,000 backlinks. It also offers lifetime plans, starting at $120.
8. Hunter.io
Hunter.io is a comprehensive link building tool that streamlines the blogger outreach process. This makes it easier for you to engage with potential link prospects.
With the ability to scan and verify the email addresses of editors from linking websites, Hunter.io ensures accurate and reliable contact information.
Moreover, the tool simplifies the entire process of scheduling and sending emails to editors from the publications you aim to secure links from. By utilizing its email finder tool, you gain access to email addresses of various points of contact across the web, which you can leverage to discuss link building opportunities.
Advantages
- Locating accurate email addresses for link prospecting
- Scheduling and sending outreach emails in bulk
- Getting readymade templates for email outreach
Limitations
- Can’t manage your link profile
- Lacks the feature of identifying link opportunities
Starting price: Free up to 25 monthly email searches and 50 monthly email verifications. Paid plans start at $49 per month for up to 500 email searches.
9. Sitechecker’s Backlink Checker & Tracker
The Backlink Checker & Tracker of Sitechecker works like a helping hand to check and monitor your website’s link profile. You get real-time data on the total number of backlinks and referring domains. Along with that, you can get separate data for do-follow links.
It also shows a detailed view of the common anchor texts, your best-performing pages, and their internal links to get a transparent view of your SEO strategy.
Advantages
- Gives a detailed view of the backlink profile
Limitations
- Limitations in identifying link prospects
- No tool is available for reaching out to link prospects
Starting price: $59 per month with a 7-day free trial for new users
10. Ninja Outreach
Ninja Outreach is a link building tool specialized in managing outreach campaigns and sending emails to link prospects. It comes with a bundled benefit of link building opportunities and the site owner’s contact information to ease the link building process.
It helps you uncover new links and robust solutions to manage contacts and run outreach campaigns from one platform.
On top of that, there are many templates available to track and monitor the performance of your link building campaigns. The tool also provides options to help you with resource page link building, expert roundups, guest post link building, and infographic link building.
Advantages
- One platform for identifying and capturing link building opportunities
- Easy access to contact information of site owners
- Assistance with link building strategies
Limitations
- An expensive tool
Starting price: Starts at $149/month for 300 email sends [7-day free trial]
Are you ready to boost your website’s authority and rankings?
Link building tools are just one piece of the entire puzzle. They can only help you identify the right opportunities and make it easier to reach out to prospects who can link back to your site.
You can also use them to track the websites that link to your competitors and then ask them for a link to your resource.
If you need expert help in building high-quality backlinks, hire our specialized link building services. We’ll help you acquire relevant links from top-authority websites in your niche. Get in touch with us now.
