Many people think video marketing is only for the big fish (or brands) of the market, but that’s not true at all. Whether you’re an influencer or a local business, you can always benefit from video marketing.
With the rise in popularity of short video formats such as Reels and Shorts, people are consuming videos more than ever. You can capitalize on this trend to build brand awareness, introduce new products, improve user engagement, and increase sales.
We will discuss the types of videos you can create and distribute across channels and the key benefits video marketing offers. Let’s dive in!
Introduction to video marketing
Video marketing refers to using videos to educate your customers about your products and services and promote your brand. You can use videos across digital channels, including your business website, social media, and email newsletters.
82% of marketers admit that videos help them generate web traffic and leads, while 84% said videos help them drive more sales and increase dwell time on the page.
Types of video marketing
Before we move ahead with the benefits of video marketing, we will see some different types of videos you can use as a small business owner.
1. Educational videos
Educational videos mainly teach your audience something new in your niche. This type of video helps build trust between you and your audience and establishes you as a thought leader in the industry.
2. Explainer videos
An explainer video focuses on how a specific product or service solves a problem for your audience. This video can explain the step-by-step process of using the product or showcase its features in detail.
Explainer videos are useful to address specific issues your audience might be facing or show them the most efficient way of using your product.
3. Product launch videos
Product launch videos are generally released to create hype among people. Before your launch event, you can release teaser videos of your product’s features or benefits to excite people as you are.
Launch videos can be live (like the Apple event for iPhones, MacBook, etc.) or prerecorded.
4. Training videos
Training videos are also known as tutorial videos; they basically educate the customer on using the product they purchased or are willing to.
You don’t have to create these videos with the original products necessarily; instead, you can use animated videos. Use a voiceover to communicate your message effectively.
5. Customer testimonial videos
Potential buyers value testimonials by your existing customers. Nothing convinces them more about the quality of your products/services than good words from a happy customer.
Testimonials help people move from the consideration stage to the purchase stage.
Suppose a person is researching a product from you and your competitor, and you’ve got more authentic customer testimonials on your site. The person is more likely to purchase your product.
7 key advantages of video marketing for small businesses
Videos are a powerful content marketing tool to attract customers, improve engagement, and increase sales. They are helping content creators, influencers, small businesses, and enterprises grow their brands.
Let’s glance at some of the benefits of video marketing.
1. Increase your brand’s visibility
If you already own a business, with video marketing, you can be visible to thousands or even millions of potential customers worldwide.
Suppose you’re the owner of a restaurant in California. The easiest way to increase footfall to your restaurant is to film yummy dishes and stunning decor and post them on social media. Don’t forget to tag your location.
Now, people looking for places to eat in California will be able to discover your restaurant and will likely end up visiting your outlet.
2. Boost your social media engagement
Either you choose Facebook or any other social media platform for your brand’s online presence, you’ll witness people consume more video content than image posts.
Facebook generates a staggering 8 billion video views per day worldwide, and it’s growing day-by-day.
You can create various types of videos, including educational, testimonials, FAQ, etc., to engage with your audience.
For example, Adobe Analytics released the product tour video where they showed how you can analyze thousands of data within a matter of a few minutes using their product.
Source: Youtube
3. Educate your customers
Products and services can be complicated and confusing; your customer needs to understand before making an actual buy.
For instance, you’ve got a product with various features, and if you’re going to convey that information in the form of a presentation, then you might end up losing the client.
On the other hand, if you have a video for the same, the customer will find it more engaging and understandable.
If you think people find it challenging to figure out your product or service, create an explainer video.
For example, if you’re a gym owner, you can educate your audience by releasing a video of “How to stop Cardio from killing your muscle gains.”
Source: YouTube
The recommendations discussed in this video explains exactly how to incorporate the right type and amount of cardio into your workouts to get the results you desire.
4. Establish yourself as a trusted brand
Gone are the days when you pitch someone about your product, and they bought it eventually. Nowadays, people only buy something when they have trust in you.
But how would you trigger the audience to trust you?
By producing videos about your vision, mission, and impact, you will create on people’s lives with your product or service.
5. Skyrocket your conversion rate
Video Marketing is not just about creating brand awareness, but it significantly leads to an increase in conversion ratio.
According to a study, videos embedded on a site result in an 80% increase in conversion rates.
People tend to share videos more with their colleagues compared to other forms of content. Therefore, there will be an increase in overall reach, engagement, and conversion rate.
6. Better ROI on your marketing spend
Whether it’s online or offline marketing, it’s considered successful if there’s a high ROI.
To increase your marketing ROI, you should embed videos in your email campaign as there’s an increase in click-through rate by 200 to 300 percent compared to emails without videos.
7. Inexpensive to create
There’s always a concern about the cost of creating high-quality videos, but as a business owner or solopreneur, you don’t need any production house to create high-end videos; instead, you can make it with your smartphone or using social video making tools.
Source: Magisto
We recommend Magisto as it’s an online video editor that helps experts as well as amateurs to create high-end videos. Even the videos are optimized automatically for social media platforms.
Here’s a fun fact!
Customers prefer simple clips over fancy ones where they know about the full information about the product and service.
Conclusion
That’s it!
Now, you know why you should start video marketing for your brand or business.
All this can be confusing at first, but once you start with the process, you’ll be able to get your video marketing running within a few days.
You can also choose to hire our content marketing services for end-to-end video creation, publishing, and distribution. Our experts know how to generate leads and sales using targeted videos and other content types.
