Backlinks play a huge role in getting your website to rank on the first page, especially for competitive keywords.
They build your site’s authority, telling search engines that your page deserves to be at the top. But not all backlinks carry the same weight.
Many SEO agencies make the mistake of outsourcing to the wrong white label link building companies. They end up with low-quality links that don’t move the needle—or worse, drain their budget with zero results.
In this guide, we’ll cover what to look for when outsourcing your clients’ link building campaigns and highlight some of the best white label link building agencies in the market.
What is white label link building?
When a marketing agency or consultant outsources a client’s link building campaign to a third-party agency, it’s called white label link building. The marketing agency or consultant then presents the links to their client as if they built them themselves.
The Benefits of hiring a white label link building company
Outsourcing your client’s link building to a white label link building agency can save you time, money, and resources. Here are some key benefits:
Get quality backlinks faster
Finding the right websites, negotiating, and securing placements can slow down the process. A white label link building agency has established connections and proven systems to acquire quality links quickly. Getting help from these companies can speed up your link building efforts.
Cost effective
Hiring a white label link building service provider is always more cost-effective than maintaining an in-house link building team. You don’t need to hire outreach specialists or content writers or invest time in training and building collaborations.
Access to link building expertise
White label link building agencies have skilled professionals who understand what works and what doesn’t. They know how to secure links that make a real impact. Their expertise helps you avoid common mistakes and ensures your clients get better results.
Outsourcing link building to them is a smart move to scale your services while staying focused on your core expertise.
Scalable link building
These agencies have tons of collaborations with webmasters, bloggers, and PR specialists. They also have a dedicated in-house link building team that helps them deliver the links you require for your clients every month. Agencies like ours have uncapped bandwidth to generate links.
Qualifying factors for hiring a white label link building agency
Make sure you’re partnering with the right agency. Here’s what to check before hiring a white label link building company.
Check for link spam agencies
Many agencies still rely on outdated, spammy link building tactics. Before working with one, check if they’re using any of these shady strategies:
- PBNs (Private Blog Networks): These networks of low-quality sites are built just to manipulate rankings. Search engines can spot them, and they can do more harm than good.
- Link farms: These websites exist solely to sell links. They may look legit, but they provide zero real value.
- Directory, comment, or forum links: While these links won’t necessarily hurt your site, they offer little to no ranking benefits—definitely not worth the cost.
- Fake guest posting: Some agencies promise guest posts but place them on low-value sites, like PBNs and link farms, instead of real, authoritative websites.
Check client case studies
Most legit link building providers will have case studies to back up their work. But don’t just take their word for it—audit those case studies and make sure their claims hold up.
Here’s what to look for:
- Are the backlinks from legit, relevant A-tier websites?
- Has the site’s traffic actually increased since they stepped in?
- Check the URL traffic for pages they’ve worked on.
- Were keyword variations used effectively?
- Did they use a mix of strategies like guest posts and link insertions?
Want proof? Check out our case study on how we helped Statusbrew rank for their money keywords with just 8 backlinks.
Check client reviews
Check out reviews on their website or platforms like Google and Clutch. This is a solid way to verify if they’re legit and actually have a good reputation.
Team strength
Check if their team is active on LinkedIn or listed on their About Us page. It’s a solid way to see if they’ve got legit pros handling content, outreach, and negotiations. A lot of link building companies just onboard clients and outsource the work to other vendors, which can drive up your costs. Some examples are The HOTH and FatJoe.
What makes Marveta your go-to white label link building agency
Here’s what makes us your best white label link building partner.
Metrics we consider when building backlinks
- Organic traffic: We target sites with at least 1,000 organic visitors per month.
- Content quality: We manually review content to ensure it’s high-quality, original, and valuable.
- Domain rating: We aim for backlinks from authoritative, high domain rating
- Niche relevancy: We prioritize links from sites relevant to your client’s industry since they have a greater impact.
- Traffic value: We avoid sites with a traffic value below $1,000 (as per Ahrefs) to ensure quality placements.
- Outbound vs. Inbound link ratio: Too many outbound links can indicate a link farm. We ensure a healthy balance of inbound and outbound links.
Smooth communication
We assign a dedicated relationship manager who acts as a bridge between you and our team, providing updates at your preferred time zone.
Custom campaigns
We put together a dedicated team to run custom campaigns for each of your clients. With top paid tools like Hunter and Ahrefs, plus a crew of expert outreach specialists, SEO pros, and content writers, we make sure your client’s campaign delivers real results.
Diversified link placement
Most agencies place links through link insertions because it saves time. But at Marveta, we take a different approach. We use diversified link placement methods to keep your clients’ link building profiles natural. This includes links from guest posting, niche edits, and listicle articles.
What value-added services do we provide?
- SEO On-Page optimization consulting: Agencies love working with us because we offer free on-page SEO advice to help their clients rank higher. Plus, we provide advanced white label SEO reports.
- Content optimization consulting: We assess content quality, identify gaps, and recommend optimizations to improve rankings and engagement.
- Link audit: We analyze your existing backlinks to determine the quality and estimate how many links you need to rank on page one.
Our white label link building packages for agencies
We’re all about mutual growth. Our white label link building pricing is clear and straightforward, with agency packages starting at $3,000. And yes, we offer bulk discounts on larger orders.
For agencies looking to test our quality, we’ve introduced a Pilot Plan for just $1,000. Want to learn more? Contact us or schedule a call at your convenience.
Best white label link building agencies
We’ve curated a list of the top 4 white label link building agencies (Marveta alternatives) that are heavily building links for agencies worldwide.
Dofollow
Dofollow is a premium white label link building agency that specializes in building links for SaaS companies. It creates custom packages for each client, with services starting at $250 per link and charging based on placement.
Most of the links they acquire come from their in-house team. Compared to Marveta, their pricing is nearly twice as high.
| Notable clients: Surfshark, Wiz, LegalZoom |
Linkbuilder.io
Linkbuilder.io provides white label link building services to agencies. Their minimum discount, which is 10%, applies to agencies starting from $9,999.
They have an in-house team dedicated to reporting and tracking link building efforts. However, most of the links they build for clients are outsourced to bloggers and small agencies, making them more expensive.
| Notable clients: Drip, Cellucor, Folloupboss |
SEO.co
SEO.co provides white label SEO services, with a primary focus on white label link building. They do not have an in-house link building team; instead, they outsource link building campaigns to other agencies at a lower cost. However, their pricing is high compared to industry standards.
In addition to link building services, they offer SEO copywriting, full SEO services, and paid advertising.
| Notable clients: GoDaddy, Shopify, Freshworks |
Jeenam Info Tech
Jeenam Info Tech is a link building agency based in India that provides white hat link building solutions to agencies. Their pricing is competitive compared to industry standards. They follow a DR-based pricing structure, starting at $150 for DR 50-59 websites.
However, they have limitations when it comes to handling link building campaigns across multiple industries. They primarily focus on providing SaaS link building services to their clients.
| Notable clients: Omnisend, Cloudtalk, Systeme.io |
Key takeaway
Hiring a white label link building agency can be a game-changer for your SEO agency. You need results, but also hassle-free outcomes at an affordable cost. Choose your vendor wisely—one that can help you generate more income without compromising on quality. Contact us today, and let’s explore how we can help you scale your SEO efforts with link building.
