Ranking on Google for software solution-related keywords and phrases is extremely challenging. That’s why high-quality, authoritative link building becomes more crucial for SaaS companies.
In this listicle, we have listed and reviewed the top SaaS link building agencies that will help improve your search rankings and drive new SQLs, tool signups, and revenue.
These agencies specialize in building links that give your website a vote of confidence and help attract targeted leads toward your SaaS product page. Check them out!
What are SaaS backlinks?
SaaS backlinks refer to the links directing to SaaS websites. You can acquire these links through relationship building, interviews, and earned tool mentions/features, as most websites don’t offer paid placements for SaaS products.
What are SaaS link building agencies?
SaaS link building agencies are specialized agencies that help SaaS companies build high-quality backlinks from reputable sources in their niche. These may include links from tech and industry websites that feature similar SaaS products and solutions.
The goal is not just to improve search engine rankings and online visibility but also to drive targeted traffic and tool signups to the partnering SaaS brand.
What’s the difference between a SaaS link building agency and a normal link building agency?
A normal link building agency may cater to a wider range of businesses across industries to help them boost their rankings with high-quality backlinks. These agencies may lack an understanding of the audience and unique challenges of SaaS companies.
On the other hand, a SaaS link building agency specializes in link building strategies specifically tailored to Software-as-a-Solution (SaaS) companies.
Here is what makes these SaaS agencies different from normal link building agencies:
- They have a deeper knowledge of the SaaS market.
- They will build SaaS backlinks from high-quality tech blogs, industry websites and influencers, and SaaS tool review platforms or authoritative reviewers.
- They create content that highlights the best use cases and features of the SaaS solution to build backlinks. This helps them attract the right people to the product, boosting tool signups (not just rankings).
Link building services that work best for SaaS companies
Before we list the top SaaS link building agencies you can partner with, let’s walk you through their key services.
Guest posting
If you want to build topical authority in your niche while earning backlinks, guest posting on top industry publications is the perfect solution for you.
However, top DA/DR websites have strict contributor guidelines, which makes it challenging for individual contributors. On the other hand, SaaS link building agencies have strong relationships with the site editors, and their content and link building experts have the know-how to naturally include links to your resources in an insightful guest post on a topic relevant to your niche.
Link edits
While guest posting requires new content creation that adds to the cost, link edits or niche edits involve adding backlinks to existing articles on authoritative websites. SaaS link building agency experts are pros at sourcing relevant, top-ranking articles and requesting link additions to your relevant resources or case studies.
Along with resource link edits, these agencies can also help you get brand or product mentions in existing, well-performing articles.
Managed link building services
If you want to scale your link building efforts but don’t have an in-house outreach team or SEO pros, hiring a SaaS link building agency is your best bet. They are pros at identifying target sites and articles, sending outreach emails, and inserting links that lead to better rankings, leads, and actual signups.
PR links
PR link building helps increase brand awareness while generating backlinks from reputable websites. Agencies publish press releases about new product updates, features, company milestones, and industry insights. This helps you gain credibility and establish yourself as a leader in the niche.
Listicle link building
Acquiring backlinks from engaging, list-style content on relevant topics within your niche is one of the easiest SaaS link building strategies. It helps you get direct exposure to an audience who wants to invest in SaaS solutions similar to yours.
Our top picks for the best SaaS link building agencies
We have curated the list of agencies that specialize in building high-quality links for SaaS companies and products. Check them out.
1. Marveta
Marveta is the go-to link building agency for SaaS brands. It’s also the top-ranked SaaS link building agency on Google.
We don’t just build links; we create strategic, high-quality placements that drive real results. Our approach is simple: we align our link building campaigns with your content strategy to ensure every link adds real value.
Unlike agencies that rely solely on link insertions, we take a relationship-based approach, securing a balanced mix of guest posts, brand mentions, and link insertions to keep your link profile strong and natural.
Take Statusbrew, for example. They needed better rankings for their money keywords and with just eight powerful backlinks, they climbed to the top.
Marveta offers two pricing models tailored to your needs:
- DR-based pricing – Ideal for SMBs that understand link building and know exactly which links will drive SEO results. Pricing is based on the domain rating (DR) of acquired links.
- SaaS link building packages – Designed for startups and enterprises looking for bulk links. Packages start at $2,999/month, with customization options based on your specific goals.
More than just links:
We go beyond link building by offering value-added services to maximize your SEO success:
- Free technical SEO consulting
- Free content optimization consulting
We also offer white label link building services for agencies that want to help their clients improve rankings.
Notable clients: Elementor, Sage, and Snovio
2. Skale
Skale is a reputable SaaS link building agency that helps you secure links through personalized, human outreach. They understand your business KPIs (product signups) and help you:
- Prioritize pages to build links to and select the right anchors for them.
- Build links through high-quality guest posting on sites that can attract your ideal customers.
- Run custom outreach campaigns to highlight your unique value propositions.
- Track your target page keyword rankings to ensure results-driven link building.
Skale experts help you build links in English and Spanish.
Other than link building, Skale also helps SaaS brands with:
- SEO strategy and execution
- Content production
- Long-form guest posts writing
- Website migration
Notable clients: Piktochart, Rezi AI, MoonPay, and Perkbox
They do not have a transparent pricing structure per link. However, you can book a strategy call with them to get a custom quote for the services you need.
3. LinkBuilder.io
LinkBuilder.io is a specialized agency that helps you build the right backlinks to improve your search engine rankings. They help you:
- Build high-relevance links to key target pages on your domain.
- Use 20+ link building strategies, including broken link building, guest posting, relationship-based link building, and content marketing.
- Run outreach campaigns to top sites and influencers within your niche.
Their link building packages start from $5999/month for 16+ links from 50-90 DR websites. And, they mostly cater to SaaS businesses across industries, ranging from legal to real estate, ecommerce, and technology.
Notable clients: Drip and Follow Up Boss
4. Outreach Monks
Unlike most other SaaS link building agencies on this list, which offer multiple services, Outreach Monks specializes in building backlinks for different types of businesses.
As a SaaS brand, you can get links from reputable publications like HubSpot, Hackernoon, Envato, Cloudways, and BigCommerce.
Their link building team leverages multiple strategies to acquire backlinks, which include:
- Link insertions
- Guest posting
- Local citation building
- Blogger outreach
You can also hire them for cannabis or casino link building.
Another thing that sets Outreach Monks apart from other SaaS link building agencies is its transparent pricing. You know exactly how many backlinks you’ll get from sites with a specific domain authority rating, for the price you pay.
For example, their Lite link building package costs $1699/month and includes 4 links/month.
- 2 links from sites with DR between 60 and 69
- 2 links from sites with DR 70-79
Notable clients: ExpressVPN, Sephora, and MacPaw
5. Growfusely
Growfusely helps SaaS companies build backlinks from relevant sites and also drive targeted traffic to boost user signups. It focuses on growing your monthly recurring revenue (MRR) by targeting relevant audiences.
The agency conducts a comprehensive audit of all the backlinks your SaaS website has and evaluates your anchor text distribution, target websites, and types of links required to boost signups.
The Growfusely team builds your SaaS backlinks through guest posts, custom infographics, resource and pillar pages, unlinked brand mentions, thought leadership articles, and broken link building.
They also offer white label link building services to agencies that want to help their clients improve rankings.
Other than SaaS link building, Growfusely offers services such as:
- SEO
- Content writing
- Content marketing
- Digital PR
- Creative designs
They don’t have a transparent link-based pricing plan. They offer custom quotes after a custom 1:1 strategy call and allow you to test their capabilities with a 30-45-day pilot campaign.
Notable clients: Sprinto, Shopify, Semrush, and Omnisend
6. Rock the Rankings
Rock the Rankings is a SaaS link building agency that scales your link profile strategically to drive more trial and demo sign-ups for your SaaS platform. They focus on growing your monthly recurring revenue (MRR) instead of just increasing the number of backlinks to your site.
You can expect to build links from top publications such as Semrush, SEJ, Forbes, and USA TODAY.
They have three SEO and content plans. However, for link building, you need to choose either of the top higher-priced plans, starting at $10K/month. It includes:
- 4-5 articles (about 10,000 words) per month
- 4-5 DR 50-80+ authority links per month
Usually, they need a 4-6 week turnaround time for the first set of links for your SaaS product.
Other than SaaS link building, Rock the Rankings also offers other services, including:
- SEO consulting
- Done-for-you SaaS SEO
- SaaS content marketing
- Digital PR
- SaaS PPC
- SEO for B2B businesses
Notable clients: Brightmetrics, HomeGauge, Hackathon.com, and Lancey
7. Contensify
Contensify helps you build high-quality links (with a minimum DR of 50) that drive more traffic and revenue for your B2B SaaS company. They use tactics such as pillar content creation, guest posting, broken link building, and influencer outreach to improve your link profile.
Their link building packages start at $1500/month and include:
- 5 contextual backlinks per month
- 1 relevant content creation (article or infographic) per month to build backlinks
You can also order add-ons like:
- Additional article or infographic for $300 each
- Press releases creation and distribution for $500 each
- Technical SEO audit of your website for $1000
Other than SaaS link building, Contensify also offers services such as:
- Content marketing
- SEO copywriting
- SEO
- Social media marketing
Notable clients: ClickPost, Payby, Salesflare, WebEngage, and LimeChat
8. LinksThatRank
LinksThatRank is a link building service that allows you to choose the quantity and quality of backlinks you want to build for your SaaS website. It lets you calculate the total purchase price for your selected number of links from sites that fall under your preferred domain rating range.
The more links you order, the cheaper the package will get. To get 5 links from sites with DR 50+ will cost you $1,615 whereas 10 links from DR 50+ sites will cost $3,180.
They also follow a 23-point quality control review for all links. This SaaS link building agency has a strict blacklist policy for guest post farms, PBNs, and link resellers.
9. Clickstrike
Clickstrike is an agency that caters specifically to B2B tech and SaaS clients. It offers a variety of digital marketing services other than SaaS link building, including:
- SEO
- PPC
- Earned media and PR
- Influencer marketing
- B2B lead generation
Clickstrike helps you rank for your target keywords by building links from relevant bloggers, influencers, and organizations. You can get your content published on reputable sites like Forbes, TechCrunch, Business Insider, SaaSHub, and Entrepreneur.
It can take care of your entire link building process from finding opportunities to blogger outreach and content creation. They also connect you with relevant tech influencers to boost your credibility in the industry.
Notable clients: Acorn, Aisera, Jungle AI, and Neurahub
10. Linkflow
Linkflow is a full-service SaaS SEO agency that also offers link building services for SaaS and B2B tech companies. They have worked with numerous clients, varying from early-stage SaaS companies to global enterprise software corporations.
Capitalize on their niche expertise to acquire backlinks that will help you make measurable gains in your organic search traffic, conversions, and revenue.
They work with sites with 50+ DR on average and usually improve their client’s organic traffic by 30% within 10 weeks.
Other than link building, you can also hire them for services like:
- Content strategy
- Video SEO
- SaaS content marketing
- End-to-end SEO
They haven’t offered transparent pricing info on their website. However, you can connect with them for custom pricing.
Notable clients: LIFEApps, HelpSystems, and Better Buys
Conclusion
Link building is an ongoing process that requires constant effort. But to get the needle moving, you may need some expert help. This is where SaaS link building agencies come into the picture.
They can help scale your link building efforts with their niche expertise, blogger relationships, and ability to identify the best target keywords to boost rankings and tool sign-ups.
All of the agencies listed above specialize in building links for SaaS companies. Take your pick after comparing the services offered, the quality of backlinks, and their pricing structures.
Start building links to your website with us. Book a strategy call today!
